social media

How The MTV EMAs Used Social Media For Marketing

How The MTV EMA's Used Social Media for Marketing“MTV says that by allowing YouTube stars to curate the show and through experimenting with Instagram and Snapchat, the European Music Awards is giving sponsors, such as Activision’s Guitar Hero, more exposure among millennials than ever before” reports MarketingWeek.

For this year’s awards, MTV made it available for all those unable to attend the event, to remain up to date, with live streams via the MTV app.

Using social media to spread the word

The brand has demonstrated their youth appeal though introducing Instagram’s new ‘Boomerang’ app – whereby 5 photos are taken in a second and curated together to go on a repetitive play and rewind loop.… Read more

The Key Skills a Social Media Manager Needs for Success

The Key Skills a Social Media Manager Needs for SuccessWe all understand the value of social media both for our clients and for our own businesses, and how this area of digital marketing needs specialist skills to get the most value out of it. Many agencies are finding that they do not have these skills within their marketing departments, or that the scope of their social media requirement is too large for a marketing assistant to manage alone. Here is where the social media manager steps into the brink!

If you are in this position, what specific skills should you be looking for in a candidate?… Read more

Using Social Media At Night: Lights Out Or Phone Out?

Using Social Media At Night Lights Out Or Phone OutFacebook for many of us is a large time filler, entertainer and connector to the outside world. There are many positives Facebook brings; including connecting distant friends and family, and sharing thoughts, videos, pictures and experiences with those you might not otherwise have the chance to. But how much time should we really allow for social media? What are the mental effects it has on society, especially the younger generations?

Recent studies have shown that school children using social media at night, to heavy extents, are at an increasing risk of depression and anxiety.… Read more