advertising industry

Creative Social Presents: Innovation Vs. Creativity

CSPresents

We’re thrilled to announce that Source LF are, once again, sponsoring the next installment of Creative Social! We caught up with Founder, Daniele Fiandaca, to see what the event has in store for it’s sold out crowd…

 

What is the theme of the event?

 

Innovation and creativity – Over the last few years the industry has been fixated on the word ‘innovation’. But what does it mean? And what is its relationship with creativity? How are they different?… Read more

This Year’s Top Christmas Adverts

This Years Top Christmas AdvertsAs Christmas approaches, each year we are seeing bigger and better adverts. Campaign budgets go out the window and themes become ever more extravagant. In this post, we take a quick look at some of the adverts we feel have stood out the most.

Let us you know your thoughts and comment at the bottom!

Cadbury “Christmas 2015″ by Fallon London

The Mondelez-owned confectionary brand, created a giant advent calendar, made up of 24 Cadbury purple lorries, for its £10 million Christmas campaign.… Read more

Ad of the Month – The Lexus Hoverboard

Lexus HoverboardHovering on excellence – Source LF’s advert of the month

 

The Lexus Hoverboard campaign was developed at CHI & Partners by Executive Creative Director Jonathan Burley, Creative Director Monty Verdi, Creatives Brad Woolf and Dan Bailey, CEO Nick Howarth, Business Director Jack Shute,Catherine Peacock, Account Director at CHI&Partners, Agency Producers Zoe Barlow, Nikki Cramphorn, Nicola Ridley, Matt Cresswell, Lindsay Hughes and Planner Rebecca Munds.

 

To begin, this is no illusion. Lexus truly have designed and created a hoverboard. Pumped full of Back To The Future nostalgia, this breakthrough in technology is perhaps every Marty McFly’s dream.… Read more