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The Key Skills a Social Media Manager Needs for Success

The Key Skills a Social Media Manager Needs for SuccessWe all understand the value of social media both for our clients and for our own businesses, and how this area of digital marketing needs specialist skills to get the most value out of it. Many agencies are finding that they do not have these skills within their marketing departments, or that the scope of their social media requirement is too large for a marketing assistant to manage alone. Here is where the social media manager steps into the brink!

If you are in this position, what specific skills should you be looking for in a candidate?… Read more

Are Smart Homes Smart Enough?

Are Smart Homes Smart EnoughWhat is a well read topic, especially of late, is the idea of technology in the future. Are we taking things too far? Are we just a drop in the ocean with inventions? What does the future look like from now?

There are a lot of innovative new technologies becoming part of our everyday lives in the past decade or so. In the past few years the concept of a ‘smart home’ has proved popular and began implementation into our everyday lives.… Read more

Digital Project Management: Do You Need a Producer or Manager?

Digital Project Management Do You Need a Producer or ManagerWorking with clients in the digital sector gets you used to change moving at a fast pace. As consumer habits evolve, as new platforms emerge, as technology shapes and creates trends, job titles and skills have to adapt to the times.

One area where digital and creative agencies seem increasingly unsure is over the role of digital project managers and digital producers. Some think they need one, when after going over project details and aims, the other is more suitable. It can be too easy, when writing job descriptions, to blur the lines between the two roles and hope for the best.… Read more