Nearing the end of 2015, we witness Oxford Dictionary pronounce the word of the year as none other than an emoji. More specifically, the ‘Crying with Laughter Face’ or otherwise known as ‘Face with Tears of Joy’ as mentioned on the Oxford Dictionary’s website. This is the first time a pictograph has captured Word of the Year honours.
Many might argue this to be incorrect as an emoji is not a word, it is a symbol. However, with this rising popularity of the emoji trend this year has seen this particular emoji used globally across all language barriers, globally, as a communicative tool.… Read more
It’s hard to be a freelancer.
Okay, let me qualify that statement a little: it’s hard to be a successful freelancer.
When you made the decision to go it alone, you probably didn’t know many other people who were doing the same. You gave up your job and rolled the dice, and you realised quickly that there’s no manual for this. No careers advisor to help you. No easy-to-reach mentor who could guide you through it. As freelancers, we’re often on our own, and we’re making it up as we go along.… Read more
“MTV says that by allowing YouTube stars to curate the show and through experimenting with Instagram and Snapchat, the European Music Awards is giving sponsors, such as Activision’s Guitar Hero, more exposure among millennials than ever before” reports MarketingWeek.
For this year’s awards, MTV made it available for all those unable to attend the event, to remain up to date, with live streams via the MTV app.
Using social media to spread the word
The brand has demonstrated their youth appeal though introducing Instagram’s new ‘Boomerang’ app – whereby 5 photos are taken in a second and curated together to go on a repetitive play and rewind loop.… Read more