Do you recruit respondents by tracking their digital fingerprint? In this guest post market research consultant Sharon Archibald (Founder of Refresh Market Research) talks about a new way of collecting customised data via social media.
Market Research And Customised Quantitiative Data
The face of market research is changing and with it so are many of the approaches and methodologies. Methods used to collect customised quantitative data have remained relatively stagnant over the past decades. While traditional approaches are costly and time-consuming, often undertaken by large traditional market research companies, more affordable do-it-yourself or self-service methods lack rigor and impinge on the ability of market researchers to manipulate or perform more advanced statistical data analyses on the data.… Read more
There are two questions that are pretty much guaranteed in an interview process; what you know about the company and why you want the job. In order to be able to answer these questions effectively, you need to conduct some thorough research on the agency or organisation you are applying to.
If you attend an interview and don’t know anything about the company, you are very unlikely to get the job. In my experience when interviewing candidates, I have asked this very question and on numerous occasions been met with a blank look.… Read more
This piece is the follow up to The Best Project Managers Are Freelance… True or False?. The article looked at all the aspects of whether in the current candidate short market, all the ‘best PM’s’ were currently out freelancing. In short the answer was largely a Yes, a large portion of good Project Manager candidates are freelance because the market conditions currently support it.
What came out is that there were certain attributes that made some freelancers great and some not so much – so why not take a more detailed look at this, if the best people are freelance then what are they doing that really works and how can people really hone their skills to become a great freelancer?… Read more