Completing A Brief To Land A Digital Job

Completing A Brief To Land A Digital JobIt’s not uncommon for digital agencies to ask candidates to fulfil a brief as part of the recruitment process. Generally this will be after the first interview when the prospective employer wants to check exactly how knowledgeable and skilled their preferred candidates are. By this stage of the selection process there may only be a couple of candidates in the running, so the completion of the brief and presentation could make or break your chances of landing your dream digital job…

Briefs For Digital Jobs

In my experience candidates sometimes resent having to complete a brief, especially if they feel that their CV and experience demonstrates clearly how capable they are of doing the role in question.… Read more

Future proofing your organisation in a digital economy

Future Proofing

In 2015 employers must consider their own brand, their motivators and the hygiene factors they offer when attracting, securing and retaining talent.

Turnover in our industry is around 30%, which is 20% more than the British average and costs us around £84 million! It takes on average 21 weeks for person to make impact at between 150 – 400% of their salary*. So with salaries being driven up, the war on talent is becoming an even more costly experience, there needs to be a focus on how to attract and retain talent – a focus on creating a fantastic environment where true innovation and creativity is encouraged.… Read more

A Behavioural Economics Voyage With Dr Alastair Goode

A Behavioural Economics Voyage With Dr Alastair GoodeIf you work in market research you will be aware of how people’s unconscious decision-making process can potentially skew market research studies. Here we take a voyage with Dr Alastair Goode into the unconscious where he explores the problem that if people’s decisions are mostly unconscious is there any point in asking questions in the first place?

The Impact Of Behavioural Economics On Market Research

A client recently said to me “The problem with what you do is that it proves that market research is useless”.… Read more