Hovering on excellence – Source LF’s advert of the month
The Lexus Hoverboard campaign was developed at CHI & Partners by Executive Creative Director Jonathan Burley, Creative Director Monty Verdi, Creatives Brad Woolf and Dan Bailey, CEO Nick Howarth, Business Director Jack Shute,Catherine Peacock, Account Director at CHI&Partners, Agency Producers Zoe Barlow, Nikki Cramphorn, Nicola Ridley, Matt Cresswell, Lindsay Hughes and Planner Rebecca Munds.
To begin, this is no illusion. Lexus truly have designed and created a hoverboard. Pumped full of Back To The Future nostalgia, this breakthrough in technology is perhaps every Marty McFly’s dream.… Read more
I have worked with a lot of UX consultancy and information architecture clients over the years. Often clients are not entirely sure what they require for these kinds of roles. A UX designer, or a developer, or someone else? A useful analogy I use when talking about the different skills they need on projects is building sites!
This post is designed to clarify the skills you need in your team, and what you should be putting in your job brief.
Watching an architect’s designs transform into a new building has a lot in common with the creation of digital products.… Read more