5 mins with…Managing Director Anna Wills

market researchLast week I shared some great insights into using bespoke online communities for with Anna Wills of Tonic UK. This week we have more insight from Anna on careers in and her role as Managing Director.

Watch the video interview below if you would like to find out more about working in and running a market research agency. She also has some interesting things to say about the different challenges faced by market researchers working both client and agency side.

As well as our more in-depth interviews with Anna about bespoke online communities, she also took the time to share her career advice for those candidates looking to work in this area of market research. You can watch that video interview here.

If you are interested in a career in Research, or other roles in the Market Research industry get in touch with me to discuss your options. Call 020 3116 0000 or email

anna willsAbout Anna Wills: Anna Wills is the Managing Director of Tonic Insight in the UK. Prior to joining Tonic, Anna has worked for some notable market research agencies including Mesh Experience, Hall & Partners and Millward Brown, as well as working directly with brands such as Britvic.