Creating a portfolio can be a daunting task. You’ve got a lot to consider… Font, layout, colour, what content to include, what not to include, the list goes on. Here’s a quick run through of our do’s and dont’s based on client feedback over the years…
The Do’s and Don’ts of Digital Portfolios
Easy to navigate
- Keep it easy to access. Include a simple interface with accessible navigation tabs.
Be clear and concise
- When giving details about your projects, the reader wants to know what you’ve accomplished, so try to get to the point as quickly as possible.
- Think carefully about the work you want to present. Whilst design is very subjective, showcase the work that you are most proud of. Quality over quantity… every time.
Explain the process
- Include content about how you arrived to the final product – creative thought process is often as important as the work presented.
Link social profiles
- Link your social profiles such as Twitter and LinkedIn to help draw a better picture of your personality… perhaps think twice before linking your Facebook.
Make sure it’s responsive
- Everyone is on mobile now-a-days… ensure your portfolio isn’t the one to be missed because it’s desktop only.
- Of course work under NDA’s should be protected, but if you can avoid protecting your whole site at the cost of one or two projects, it’ll stand you in good stead.
- As beautiful as you may be, try not to include pictures of yourself. It pulls focus from the work and clients really don’t like it.
Distinguish between paid and personal
- Whilst case studies are great to show and illustrate a genuine passion and talent for design, be sure not to let them overshadow/merge with your paid work. This can cause confusion for the reader. I’d say the most important part of a portfolio is to show that you can work to a client’s brief.
Avoid a site that leads to a host
- Don’t create a landing page that loops back to a Behance. It’s misleading and will frustrate the reader.
If you are preparing your digital portfolio in anticipation of finding a new job, I’m happy to answer any questions you have on how best to present your work and your employee brand. Leave a comment below, or contact me directly to explore job opportunities in the digital and creative design sector.