Sector Insights

5 Mins With…Dave Birss, Head Of TV

head of TVAt last month’s Mini Cannes I caught up with Dave Birss again to ask him for 5 minutes of his time. Luckily for us, and you, he was happy to go on camera sharing insights into his career.

What Does Head Of TV Mean?

I was intrigued to find out what Dave would have done differently in his early career, if he could go back with the knowledge he has now. We also wanted to find out more about his role as Head of TV, what the most rewarding parts of his job are, and what the future holds for him.… Read more

5 mins with…Chief Strategy Officer Martin Smith

5 mins with…Chief Strategy Officer Martin SmithAre you aiming for the top job of Chief Strategy Officer? If so you will be interested to watch this interview with Martin Smith, Chief Strategy Officer at Cake, part of the Havas Group, and an agency that specialises in brand entertainment.

Becoming A Chief Strategy Officer

I talked to Martin about how got started in this industry, his interest in brands, and what his responsibilities are now. Martin also shares some great insights into his management style and the role of a senior member of a creative team.… Read more

5 mins with…Managing Director Anna Wills

market researchLast week I shared some great insights into using bespoke online communities for market research with Anna Wills of Tonic UK. This week we have more insight from Anna on careers in market research and her role as Managing Director.

Watch the video interview below if you would like to find out more about working in and running a market research agency. She also has some interesting things to say about the different challenges faced by market researchers working both client and agency side.… Read more