Recruitment Strategy

How to Write a Good Job Brief

GHow to Write a Good Job Briefood job briefs can be a challenge to write and in truth are very often poorly put together. If completed correctly they attract the most suitable people for the role because applicants can assess themselves against the role and interviewers needs. In short, a good brief lets the applicant know exactly what kind or person you are looking for. It is therefore vital that the information included is current and relevant to the needs of the position.

Below are some simple tips that will ensure structural consistency and help you stand out from the competition. … Read more

What is Good Social Recruiting Etiquette?

What is Good Social Recruiting EtiquetteNot many companies can afford to disregard social recruiting as a means of reaching potential candidates, least of all those in the creative industry whose clients and employees are innovators in social media. Jobvite’s 2012 Social Recruiting Survey finds that 92% of the 1000 companies surveyed “use or plan to use” social recruiting, and 73% have hired a candidate in this way.  While the companies surveyed were predominately US based, the UK and Europe are also seeing a rise in the use of social recruiting whether it’s actively headhunting through LinkedIn, or using Facebook to screen prospective candidates. … Read more

SMART Goals For Your Business

All businesses need to measure their performance and one of the most effective tools for identifying business objectives is the use SMART.   SMART is a goal setting tool, it stands for Specific, Measurable, Action-Orientated, Realistic, Time-based.

What’s a SMART  business goal?

A truly effective business goal meets the SMART criteria which I’ve outlined below:


Make sure you are very specific about what you want to achieve in your goal. Saying you want to create more business is vague. Instead, you could set the goal of winning three new creative design projects, and contacting 10 companies to find out their creative needs.… Read more