Marketing Industry

The Changing Face of Sales: Digital Media

Our media sales consultants cover the broad spectrum of sales from traditional, B2B to digital and beyond! In the first of this three part series, Sunjay Patel looked at traditional media sales. In this, the second installment, Sheriff Showobi gives an insight into the increasingly innovative digital media side to sales.

Not so long ago the world of media was filled with statements just like these.… Read more

Digital Marketing at the Movies

Have you been to the movies recently? Do you remember a time when even before the film started people would look disapprovingly at you if your mobile was visible? How times have changed. Now we’re all sitting with our smartphones on full display as we share our location with our friends on Facebook, or book a table at a restaurant for after the film. Let’s take a look at digital marketing at the movies.

Digital Marketing – Cinema Advertising and the Digitalisation of Cinema

We may also be using the cinime app, created by Digital Cinema Media (DCM) and Yummi, to discover more about upcoming films or enter an interactive quiz by answering questions displayed on the big screen on our smartphone, to win a bucket of popcorn.… Read more

World Cup Marketing Frenzy

World Cup, marketing campaigns, marketingYou may have noticed that a certain football tournament has begun in Brazil. That’s right the FIFA World Cup is upon us and advertisers and marketers have gone footie mad. No doubt there are plenty of our readers who have been involved in football related marketing campaigns in the last few months; if you have we would love to see them, share a link in the comments below.

Guerrilla Marketing Campaigns

There are numerous unofficial World Cup marketing campaigns out there, and for anyone football-adverse this is not a good time to be watching commercial TV or surfing online.… Read more